We know that the job hunt can be exhausting. All the digging, applying and letter-writing can really take a toll. But that doesn’t excuse shoddy research. If you’ve done enough to wow the hiring managers into calling you up to talk about the position, be sure that you at least sound like you know what you’re talking about. Nothing kills a job interview faster than not knowing about the company you’re trying to join.
Beyond the fact that it demonstrates basic competency and it’s just good manners, you definitely should do a little looking around to get a feel for a company before you’re standing in front of a recruiter’s desk. They can tell when you haven’t prepared and it’s a red flag for them that signals you might not be taking the position seriously.
Of course, if you don’t come from a research-heavy background, knowing how to find the information you need to effectively stunt on an interviewer can be tough. What questions should you even be asking? Luckily, as with all things job-search-related, we’re pros and we’ve got your back.
What To Ask
You can’t find the right answers without asking the right questions. So, here’s a few stock queries that you’ll want to know before any interview.
- How did their company mission come to be, and does the press around the company support it?
- What’s their primary product, and who is their customer?
- Who are their direct (and indirect) competitors?
How To Find It
The company mission is almost always a simple find. Take a look around the website with an eye toward an “About” section. These typically include not only a plain statement of their company’s core values and what they wish to be, they also tend to feature biographical information that will let you know why they felt the need to start the company in the first place.
The primary product can typically be discerned via similar methods. Just look around their online presence to see what it is they are selling. Read over the copy to try and get an idea of who they are talking to if their customers aren’t immediately apparent.
Competitors can be found via a quirk of Google. Type in the name of the company followed by “vs.” and the search will auto-populate with companies that people are considering as an alternative to whatever Company X is offering.
For a deeper dive, search the news for stories about the company to see if it’s fulfilling its core mission or has made any big moves in the recent past. Beyond that, scanning the company’s profile on Crunchbase can give you crucial info about who is supporting the company and who works within it.
How To Use It
Try and incorporate your knowledge of the company into the discussion at an interview. Mention that you saw their most recent positive news in an answer. Ask what they’re doing to fight Competitor Y and offer a few ways that you could join in that scuffle. Talk about the ways that you find their product or mission useful.
If you appear to be engaged with the company, recruiters can’t help but notice.
Of course, you can’t wow a recruiter if you never get in the room with them. That’s where we come in. We can optimize your resume to guarantee that it catches the eye of potential employer and automatically send it to jobs matching your skill set. For just $10, we guarantee that you’ll get your shot to knock off some HR socks.